May 17 said that customers opening accounts at BIDV will be able to buy
BIC’s insurance products via ATM machines conveniently along with other
direct transaction channels.
According to Pham Quang Tung, BIC’s director, currently, customers often buy insurance products through traditional channels such as agents, brokers or at the company’s office or at banks (for bancassurance products).
Tung said that after launching selling insurance products via ATM machines, his firm will apply other online channels in coming time such as selling insurance via SMS of mobile phones or Internet.